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Biomimicry: Innovation Inspired by Nature Janine M. Benyus
Publisher: HarperCollins Publishers

Join Janine Benyus for a tweet chat today at 4:00 PM Eastern, 1:00 PM Pacific. Chat with the Author of Biomimicry: Innovation Inspired by Nature. She began exploring how products, processes, and whole organizations could better mimic working mechanisms in the natural world. Biomimicry is a new discipline that studies nature's best ideas and then imitates these designs and processes to solve human problems: "innovation inspired by nature." (Biomimicry Institute). The true value of nature is not what we can extract from her, but what we can learn from her. Benyus Biomimicry 1997 $18.95 (CAN) Even though Janine Benyus' book Biomimicry: Innovation Inspired by Nature has been around since 1997, this may be the first time some of you are encountering the idea. Janine Benyus studied the concept in her book, Biomimicry: Innovation Inspired by Nature (William Morrow, 1997). This beautiful book is about the genius of nature and what we have to learn from 3.8 million years of R&D. Janine Benyus popularized the term “biomimicry” in 1997, with her book Biomimicry: Innovation Inspired by Nature (1997). Product Description Biomimicry is a revolutionary new science that analyzes natures best ideas–spider silk and eyes, seashells and brain cells, photosynthesis and DNA–and adapts them for human use. What if models for new revenue streams or cost-cutting measures were sitting right in front of you waiting for you to be able to see them?